Did You Know Kamal Haasan Has A Sustainable Fashion Label KH House of Khaddar? And It’s All Set For A Paris Fashion Week 2022 Debut!
Mar 09, 2022
Popular actor Kamal Haasan is all set to add another feather to his hat, with an official entry to Paris Fashion Week 2022. Yes, you read that right. Much like his captivating persona on screen, the veteran actor’s label KH House Of Khaddar brings India’s household name Khadi on the world map. Reviving the age-old technique that has lived its sweet time in every generation, his label gives a modern upgrade to Khadi as suggested by costume designer and co-founder of the brand, Amritha Ram. Altering Khadi to please the needs of the youth, House Of Khaddar weaves together a modern aesthetic with age-old fabrication. The line-up of garments also talks about a visibly attractive colour palette, with power-suitings being the USP.
As per a statement shared by Amritha, the collection to be showcased at Paris Fashion Week 2022 will display creations in Khadi Denim. Dipped in the citrus shades of orange, pink and green, the spring-summer collection by the label is titled Warp and Weft. Supervised by the superstar Kamal Haasan, and his team, the brand was launched this year on January 26 on the occasion of Republic Day. Early last year, the brand’s debut collection, Nunool, was showcased in Chicago. The collection was a mix of fine, tailor-made outerwear including trench coats, blazers and suitings. Tapping into the sustainable fashion market, KH House Of Khaddar serves its eco-friendly customer base by using natural dyes and a zero wastage technique. The initiative not only aims to modernise the nation’s favourite fabric–Khadi but also helps artisans and weavers who have been practising the age-old craft.